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Cupcake Time
For this project, I had the delightful opportunity to design the action site for Hema's new venture into customizable birthday cupcakes, a concept inspired by the popular CupCakeCup TV show. Hema, renowned as a leading confectioner in the Netherlands, aimed to extend their bakery success into personalized cupcakes for birthdays and classroom celebrations.
Client Service Education year
HEMA UX/UI 1
Design Highlights
Customization Options
Customers can choose from boxes of 9, 16, 25, or 36 cupcakes, with the option to mix and match different sizes. The packaging features three cheerful designs, complementing the festive theme.
Unique Cupcake Design
The site enables personal touches such as choosing from vanilla, red velvet, or chocolate bases, with lactose- and gluten-free options available. Toppings and icings come in six flavors, with dual-flavor spirals and optional edible glitters adding to the fun.
Decorative Elements
Beyond basic designs, users can select from normal or mega-sized cupcakes, add sprinkles or large edible decorations, and even customize an edible badge with text or logos for a personal touch.
Delivery or Pickup
Flexibility is provided through delivery or free in-store pickup options. The design ensures clarity and ease in choosing delivery dates and times or selecting a local Hema store for collection.
User-Friendly Checkout
The checkout process is streamlined, requiring essential contact and payment information, with a focus on security and user convenience.
