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KROOKS Lunchroom
The Krooks Lunchroom logo is a masterclass in minimalist and symbolic design that captures the essence of a modern, artisanal eatery. Crafted with a keen eye for balance and contrast, this logo embodies the principles of timeless design while speaking directly to the contemporary diner.
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KROOKS LOGO
Design Highlights
Color Scheme
The logo employs a striking black and white color scheme, symbolizing elegance, sophistication, and simplicity. This choice ensures versatility across various applications, from digital platforms to physical signage, and evokes a sense of classic refinement.
Typography
The logo features bold, sans-serif typography for the word “KROOKS,” which stands at the center, commanding attention. This typographic choice conveys strength and stability, reflecting the establishment’s commitment to quality and reliability. The use of uppercase letters adds to the logo’s presence, making it easily recognizable.
Symbolic Imagery
Above the main text, a stylized icon of a fries bag cleverly hints at the lunchroom’s specialty in a visually engaging manner. This icon not only adds a playful touch but also serves as a memorable emblem.
Circular Composition
The logo is encased within two concentric circles, creating a sense of unity and completeness. This circular frame enhances the logo’s applicability across various mediums and signifies the lunchroom as a gathering place, inviting customers into a warm, cohesive dining environment.
Tagline and Details
The outer ring of the logo features additional text, including “LUNCHROOM” at the top and “SINCE 2023” at the bottom, establishing the brand’s identity and heritage. The phrase “AMBACHTELIJK & VERS,” which translates to “Artisanal & Fresh” in English, underscores the lunchroom’s commitment to craftsmanship and fresh ingredients, aligning with current culinary trends and consumer preferences.
